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Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. CONTENTS: About the Authors / Editors: Editors: Alicia de la Peña, PhD Research Professor, School of Marketing, Autonomous University of Coahuila, Mexico Alicia de la Peña, PhD, is a full-time Research Professor in the School of Marketing at Autonomous University of Coahuila, México. Her research has been funded by the Mexican Secretary of Education. Her work has been published in the International Journal of Consumer Studies, the Journal of Nonprofit and Public Sector Marketing, and the International Journal of the Built Environment and Asset Management, and she has also published book chapters and several books, including De la Peña, Amezcua, Saucedo-Soto, and Hernández Bonilla (Eds.) Estrategias de Consumo en un Entorno Dinámico y Cambiante – 2019. Mexico: EMI – Autonomous University of Coahuila; Amezcua, De la Peña, Saucedo-Soto, and Hernández Bonilla (Eds.) Tecnologías Digitales: un nuevo espacio público – 2017. Mexico: INCUNÁBULA- Autonomous University of Coahuila; and (iii) De la Peña and Amezcua. Responsabilidad Social Empresarial: Casos y estrategias de éxito en Mexico 2012. Mexico: Plaza and Valdez – Autonomous University of Coahuila. Dr. de la Peña is also a consultant in digital marketing strategies. She is a member of the National System of Researchers in Mexico (SNI) and the American Marketing Association (Mexico City Chapter). Dr. de la Peña’s research interests include consumer behavior, consumer well-being, consumer health, and the use of social networks. Dr. de la Peña earned her PhD in Business Administration at the EGADE Business School within the marketing/responsible consumer behavior research track. She earned a master’s in business administration from Universidad Iberoamericana (2001) and graduated with honors from Tecnologico de Monterrey completing a BA in Marketing. Bernardo Amezcua Nuñez, PhD Professor, School of Marketing, Autonomous University of Coahuila, Mexico Bernardo Amezcua Nuñez, PhD, is a full-time Professor in the School of Marketing at Autonomous University of Coahuila, Mexico. He is a member of the National System of Researchers in Mexico (SNI). He also contributes as Associate Editor to the international academic journal Ciencias Administrativas, Teoria y Praxis. He received the Mexico ANUIES National Award 2018 for innovation in teaching practice, intended to recognize teachers who throughout their professional career have been distinguished by performance innovation of high academic quality. He also has been given a best teacher award by Tecnologico de Monterrey in 2018. His research interest focuses on responsible consumer behavior and related topics, such as corporate/university social responsibility, social entrepreneurships, and the sharing economy, about which he has published more than 60 investigations, including 12 papers in international indexed journals and 16 book chapters. He is a business consultant in branding and market research. Dr. Amezcua earned his PhD in Business Administration from EGADE Business School within the marketing/responsible consumer behavior research track. |
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New Series Announcement: AAP Focus on Next-Generation Biotechnology . . . Books in this new series, written by leading experts who understand how students actually learn, will offer a bold, forward-looking collection that captures the explosive evolution of biological engineering and its profound impact on humanity, our planet, and beyond. Designed from the ground up to serve both undergraduate and postgraduate students, the series strikes the perfect balance between accessibility and depth.
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Forthcoming: Encyclopedia of Higher Education—AAP is pleased to announce the forthcoming 13-volume set. Edited by Mustafa Kayyali, PhD, this work will serve as an authoritative resource that comprehensively explores the theory, practice, evolution, and emerging directions of higher education worldwide. Bridging historical perspectives with cutting-edge developments, this encyclopedia aims to capture the complexity and richness of higher education systems, policies, practices, and philosophies across diverse global contexts. For more information, please visit: Click here New Book Series: AAP Advances in Materials, Manufacturing & Computational Intelligence Techniques plans to offer a comprehensive exploration of cutting-edge research and applications in various engineering and scientific fields. This multidisciplinary series caters to a wide range of readers, from researchers and academics to industry professionals, providing in-depth knowledge and practical insights into solving complex problems. The series explores into a diverse array of topics, including advanced materials, manufacturing techniques, and computational intelligence. For more information, visit: Click here New Book Series: AAP Series on Waste Biomass Valorization will explore the transformation of biomass resources into valuable products, addressing the growing need for sustainable alternatives to fossil fuels and non-renewable resources. For more information and to propose a book, please visit: Click here Congratulations to Hafiz Ansar Rasul Suleria, PhD, for receiving the Dean’s Award for Excellence in Research from the University of Melbourne, Australia, in recognition for his exceptional performance and strong commitment to advanced research in food science. Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work to a final publishing phase. AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. The assistance of AAP during the last stages of corrections and communication with the authors was a very positive contributor to my state of mind during those stressful moments. I recommend the publishing experience with AAP to other editors of scientific material.” —Stavros Hatzopoulos, PhD, Hearing Science Laboratory, University Hospital of Ferrara, Ferrara, Italy AAP book title: Nanotechnologies: The Physics of Nanomaterials (2-volume set) “I was very pleased with the interaction and support of the team at Apple Academic Press. They provided me with regular and useful information and updates throughout the publishing procedure. I am also very happy with the final product, which is of good quality. The books are now available and are professionally distributed through the various channels. I would like again to thank the team at AAP for all their hard work and support.” —David Schmool, PhD, Director, Groupe d’Etude de la Matière Condensée GEMaC, National Centre for Scientific Research, Université de Versailles/Saint-Quentin, Université Paris-Saclay,Versailles, France AAP book title: Physiology of Molluscs (2-volume set) “I have enjoyed the full benefit of support, encouragement, and kindness from the members of AAP I have had the pleasure of being associated with. In the same vein, I hope AAP was satisfied with the book series I have edited in advancing the knowledge. It has been a great journey and was a great pleasure and satisfaction. Advancing scholarship through publications is one of the best routes publishers can take, and I would hold AAP as one of the best ones.” —Saber Saleuddin, PhD, University Professor Emeritus, Department of Biology, York University in Toronto, Ontario, Canada AAP book title: Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems “It had been my pleasure to work with the production team of Apple Academic Press for almost a decade. The best presentation of our work was due to their hard work and with careful scrutiny. I am sure that every one of them takes extra pains to publish the book nicely, maintaining the quality and timeliness. It was a rewarding experience to work with AAP. I would like to publish more with AAP on my upcoming projects in future also.” —Prof. Suresh C. Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! Excelsior Apple Academic!" —Mihai V. Putz, PhD, Dr.-Habil., MBA, Professor, Faculty of Chemistry, Biology, Geography, Laboratory of Computational and Structural Physical Chemistry for Nanosciences and QSAR, West University of Timi?oara; PI-1, Laboratory of Renewable Energies - Photovoltaics, National Research and Development Institute for Electrochemistry and Condensed Matter (INCEM), Timi?oara, Romania AAP book title: The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century “All my experiences with AAP have been very positive. I entrusted AAP with the publication of The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century and found the quality of the book that they produced to be excellent. My two contacts at the company were very responsive and efficient throughout the publication process.” —Richard J. Sundberg, PhD, Professor of Chemistry, University of Virginia, Charlottesville, Virginia, USA |
