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Electronics and Communications Technology
Reviews “A timely and insightful contribution to the evolving field of digital marketing. In an era where online presence defines brand value, this book provides a comprehensive framework for understanding and implementing successful digital branding strategies. The authors combine academic rigor with practical relevance, offering real-world examples, current trends, and innovative approaches that make this work a valuable resource for students, researchers, marketers, and business leaders alike. A must-read for anyone looking to navigate and master the dynamics of branding in the digital age.” —Dr. Inderpal, Head and Professor, Lyallpur Khalsa College Technical Campus, Punjab, India "Presents a well-structured, theory-backed exploration of digital branding in today’s hyper-connected world. The authors successfully bridge the gap between traditional branding theories and emerging digital practices, making this an essential reference for academics, researchers, and postgraduate students seeking clarity and depth in digital brand management.” —Prof. Emmanuel Awuor, Associate Professor, Management University of Africa, Narobi, Kenya In an era where digital transformation shapes every facet of business, branding has undergone a radical evolution. The contemporary digital landscape demands not just presence, but strategic, intelligent, and sustainable engagement with audiences. This new volume, Digital Branding in the Age of AI: Strategies, Analytics, and Future Directions, brings together scholarly and practical perspectives on how brands can thrive in this complex environment. CONTENTS: About the Authors / Editors: Editors: Sonu Dua, PhD Associate Professor, Lyallpur Khalsa College Technical Campus, Jalandhar, India Sonu Dua, PhD, is working as an Associate Professor at Lyallpur Khalsa College Technical Campus, Jalandhar, India. He completed his doctoral degree in the field of management. To the date, he has 18 years of experience in academics and industry. He has to his credit of 25 national and international publications, including those indexed by SCIE, ESCI, Scopus and ABDC. He has also published five books (four international and one national) and 12 international chapters. He has won two awards: one for best researcher and a bright educator award. To date, he has completed two NPTEL courses, one Saylor Course and 21 online MOOCS courses. He has eight patents and six copyrights. He has been a guest editor of several prestigious journals, including the International Journal of Early Childhood Special Education; Manager: The British Journal of Administrative Management ; Korea Review of International Studies; World Journal of Management and Economics; Economic Sciences; and Academy of Marketing Studies Journal. He is also a reviewer for several international journals. Sakshi Dua, PhD Associate Professor, Lovely Professional University, Jalandhar, Punjab, India Sakshi Dua, PhD, is working as an Associate Professor at Lovely Professional University, Jalandhar, Punjab, India. She completed her doctoral degree in the field of AI-ML (Natural Language Processing). To the date, she has 15 years of experience in academics and research. She has to her credit 25 papers published in journals indexed by SCIE, ESCI, Scopus, and ABDC. She has also published two books and 10 international chapters and has 10 patents and six copyrights. She has attended faculty development programs and workshops for professional development and for acquiring new skills and knowledge. She has been a guest editor of several prestigious journals, such as the International Journal of Early Childhood Special Education; Manager: The British Journal of Administrative Management; Korea Review of International Studies; World Journal of Management and Economics; Economic Sciences; and Academy of Marketing Studies Journal. Pawanpreet Kaur, PhD Associate Professor and Department Head, Lyallpur Khalsa College Technical Campus, Jalandhar, India Pawanpreet Kaur, PhD, is working as an Associate Professor and Department Head at the Lyallpur Khalsa College Technical Campus, Jalandhar, India. She completed her doctoral degree in the field of Mathematics. To the date, she has 18 years of teaching experience. She has 20 national and international publications to her name, including, three books and two book chapters. She has won a young scientist award in the field of mathematics. She has six patents and six copyrights. She is a guest editor of several prestigious journals, including the International Journal of Early Childhood Special Education; Manager: The British Journal of Administrative Management; Korea Review of International Studies; World Journal of Management and Economics; Economic Sciences; and Academy of Marketing Studies Journal. She has attended a number of faculty development programs and conferences. |
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New Series Announcement: AAP Focus on Next-Generation Biotechnology . . . Books in this new series, written by leading experts who understand how students actually learn, will offer a bold, forward-looking collection that captures the explosive evolution of biological engineering and its profound impact on humanity, our planet, and beyond. Designed from the ground up to serve both undergraduate and postgraduate students, the series strikes the perfect balance between accessibility and depth.
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Forthcoming: Encyclopedia of Higher Education—AAP is pleased to announce the forthcoming 13-volume set. Edited by Mustafa Kayyali, PhD, this work will serve as an authoritative resource that comprehensively explores the theory, practice, evolution, and emerging directions of higher education worldwide. Bridging historical perspectives with cutting-edge developments, this encyclopedia aims to capture the complexity and richness of higher education systems, policies, practices, and philosophies across diverse global contexts. For more information, please visit: Click here New Book Series: AAP Advances in Materials, Manufacturing & Computational Intelligence Techniques plans to offer a comprehensive exploration of cutting-edge research and applications in various engineering and scientific fields. This multidisciplinary series caters to a wide range of readers, from researchers and academics to industry professionals, providing in-depth knowledge and practical insights into solving complex problems. The series explores into a diverse array of topics, including advanced materials, manufacturing techniques, and computational intelligence. For more information, visit: Click here New Book Series: AAP Series on Waste Biomass Valorization will explore the transformation of biomass resources into valuable products, addressing the growing need for sustainable alternatives to fossil fuels and non-renewable resources. For more information and to propose a book, please visit: Click here Congratulations to Hafiz Ansar Rasul Suleria, PhD, for receiving the Dean’s Award for Excellence in Research from the University of Melbourne, Australia, in recognition for his exceptional performance and strong commitment to advanced research in food science. Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work to a final publishing phase. AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. The assistance of AAP during the last stages of corrections and communication with the authors was a very positive contributor to my state of mind during those stressful moments. I recommend the publishing experience with AAP to other editors of scientific material.” —Stavros Hatzopoulos, PhD, Hearing Science Laboratory, University Hospital of Ferrara, Ferrara, Italy AAP book title: Nanotechnologies: The Physics of Nanomaterials (2-volume set) “I was very pleased with the interaction and support of the team at Apple Academic Press. They provided me with regular and useful information and updates throughout the publishing procedure. I am also very happy with the final product, which is of good quality. The books are now available and are professionally distributed through the various channels. I would like again to thank the team at AAP for all their hard work and support.” —David Schmool, PhD, Director, Groupe d’Etude de la Matière Condensée GEMaC, National Centre for Scientific Research, Université de Versailles/Saint-Quentin, Université Paris-Saclay,Versailles, France AAP book title: Physiology of Molluscs (2-volume set) “I have enjoyed the full benefit of support, encouragement, and kindness from the members of AAP I have had the pleasure of being associated with. In the same vein, I hope AAP was satisfied with the book series I have edited in advancing the knowledge. It has been a great journey and was a great pleasure and satisfaction. Advancing scholarship through publications is one of the best routes publishers can take, and I would hold AAP as one of the best ones.” —Saber Saleuddin, PhD, University Professor Emeritus, Department of Biology, York University in Toronto, Ontario, Canada AAP book title: Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems “It had been my pleasure to work with the production team of Apple Academic Press for almost a decade. The best presentation of our work was due to their hard work and with careful scrutiny. I am sure that every one of them takes extra pains to publish the book nicely, maintaining the quality and timeliness. It was a rewarding experience to work with AAP. I would like to publish more with AAP on my upcoming projects in future also.” —Prof. Suresh C. Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! Excelsior Apple Academic!" —Mihai V. Putz, PhD, Dr.-Habil., MBA, Professor, Faculty of Chemistry, Biology, Geography, Laboratory of Computational and Structural Physical Chemistry for Nanosciences and QSAR, West University of Timi?oara; PI-1, Laboratory of Renewable Energies - Photovoltaics, National Research and Development Institute for Electrochemistry and Condensed Matter (INCEM), Timi?oara, Romania AAP book title: The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century “All my experiences with AAP have been very positive. I entrusted AAP with the publication of The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century and found the quality of the book that they produced to be excellent. My two contacts at the company were very responsive and efficient throughout the publication process.” —Richard J. Sundberg, PhD, Professor of Chemistry, University of Virginia, Charlottesville, Virginia, USA |
