Hospitality & Tourism

Advances in Hospitality and Tourism

Tourism in Central Asia
Cultural Potential and Challenges

Editors: Kemal Kantarci, PhD
Muzaffer Uysal, PhD
Vincent P. Magnini, PhD

Tourism in Central Asia

Published. Available now.
Pub Date: September 2014
Hardback Price: $149.95 US
Hard ISBN: 9781771880558
Pages: 396pp + index
Binding Type: hardbound
Series: Advances in Hospitality and Tourism

“This book aims to be an invaluable source for both tourism practitioners and academicians who are interested in this region. . . . The strength of the book lies in its comprehensive approach. This is one of the first attempts to offer insightful discussions of many aspects of potentials and challenges in Central Asian states by bringing together ‘key writings on this topic in a single resource’ (p. 6). . . . Overall, this book is a significant addition to tourism research in Central Asian countries, which will stimulate more interest and provoke more questions on issues discussed in the book. Tourism scholars and practitioners will find the book a valuable resource, especially if they do not have direct access to tourism studies in Central Asian countries’ native languages.”
— Tourism Analysis,
Review by Xiangping Li, Institute for Tourism Studies Macao, China

“[This book] has the merit of focusing on Central Asia, a geographical area that has received little attention in academic literature. Also, the book presents a balanced mix of theoretical and empirical chapters; this, coupled with the fact that the empirical contributions adopt both qualitative and quantitative methodological approaches, helps the book to raise the spectrum of its potential reader. . . Overall, the book is well-structured and achieves one of its main goals, which is deepening the understanding that both researchers and practitioners can have about Central Asia as an emerging and promising tourism destination in the international tourism arena. Further, as the editors state, the book represents a springboard to open further research venues to offer a deep and critical analysis of the potential and challenges of tourism in this region and beyond.”
—Annals of Tourism Research,
by Mohammad Sharifi-Tehrani, Department of Business Management, University of Isfahan, Iran, and Giacomo Del Chiappa, Department of Economics and Business and CRENoS, University of Sassari, Italy

This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention as emerging destinations. There is very limited research that focuses on these countries with respect to their potential and characteristics as tourism destinations. This book aims to be an invaluable source for both practitioners and academicians who are in international marketing and tourism.

The Central Asia region (also termed the Silk Road region) as an emerging destination is ripe for future tourism development. The region is rich with historical, cultural, and natural beauty that could provide significant utility to many potential visitors. This book brings together key writings on this topic in a single resource.

This book:

  • explores tourism potential and competitiveness of tourism industry in Central Asia in general
  • provides information on cultural tourism development with its challenges and identifies obstacles for tourism development in Central Asia
  • sheds light on perceptions of foreign investors on the tourism market in Central Asia
  • brings the region as a destination to the forefront of tourism academic research and development

Chapter 1. Exploring Tourism Potential in Central Asia

Kemal Kantarci, Muzaffer Uysal, and Vincent Magnini

Chapter 2. Competitiveness of Tourism Industry in Kazakhstan

Azhar Baisakalova and Vladimir Garkavenko

Chapter 3. Authenticity and Eco-Cultural Tourism Development in Kazakhstan: Potential and Challenges

Guillaume Tiberghien, Vladimir Garkavenko, and Simon Milne

Chapter 4. Bukhara: The Princess of Cities

Gözde Sazak

Chapter 5. Khiva: A Conserved Heritage within the Sands

Ismail Mangaltepe

Chapter 6. Merv: An Oasis Capital in the Ancient Paradise

M. Ebru Zeren

Chapter 7. Samarkand: Queen of All Cities

Mualla Uydu Yücel

Chapter 8. Cinema as Branding

Saulesh Yessenova

Chapter 9. Clustering Silk Road Countries Based on Competitiveness Factors in Tourism Industry

Kazim Develioglu and Kemal Kantarci

Chapter 10. Visa Regimes and Regulatory Documents as an Obstacle for Tourism Development in Central Asia

Slavomír Horák

Chapter 11. Tourism in Kyrgyzstan

Pınar Akçalı

Chapter 12. ICT Diffusion and the Digital Divide in Tourism: Kazakhstan Perspective

Vladimir Garkavenko and Guillaume Tiberghien

Chapter 13. Perceptions of Foreign Investors on the Tourism Market in Central Asia

Kemal Kantarci

Chapter 14. A Chronology of Central Asia

Ayhan Pala


About the Authors / Editors:
Editors: Kemal Kantarci, PhD
Associate Professor of Tourism Management, Akdeniz University, Alanya Isletme Fakultesi, Turkey

Kemal Kantarci, PhD, is an Associate Professor of Tourism Management at Akdeniz University, Antalya, Turkey. His teaching and research interests are destination management and marketing, tourism geography, and tourism marketing. He also works as a consultant to public and private sector organizations. He has published several papers in international and national journals and proceedings. His studies are mainly focused on tourism opportunities and challenges in Central Asian and Balkan countries. Dr. Kantarci has visited Virginia Polytechnic Institute and State University, USA, as Visiting Professor and worked as a full-time lecturer at Ahmet Yesevi University, Kazakhstan. He currently teaches in the areas of tourism management, tourism geography, destination development, and tourism policy and planning.

Muzaffer Uysal, PhD
Professor, Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Polytechnic Institute and State University, Blacksburg, Virginia, USA

Muzaffer Uysal, PhD, is a Professor of Tourism in the Department of Hospitality and Tourism Management of Pamplin College of Business at Virginia Polytechnic Institute and State University Blacksburg, Virginia, USA. He has extensive experience in the travel and tourism field, authoring or co-authoring a significant number of articles in tourism, hospitality, and recreation journals, proceedings, book chapters, and monographs, and several books related to tourism research methods, tourist service satisfaction, tourism and quality-of-life, creating experience value in tourism, consumer psychology in tourism, and hospitality settings. He is a member of the International Academy for the Study of Tourism and the Academy of Leisure Sciences, and serves as co-editor of Tourism Analysis: An Interdisciplinary Journal. He has received a number of awards for research and excellence in international education, and teaching. His current research interests center on tourism demand/supply interaction, tourism development, and QOL research in tourism.

Vincent P. Magnini, PhD
Undergraduate Program Coordinator, Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Polytechnic Institute and State University, Blacksburg, Virginia, USA

Vincent Magnini, PhD, is an Associate Professor of Hospitality Management in the Department of Hospitality and Tourism Management at Pamplin College of Business of Virginia Polytechnic Institute and State University, Blacksburg, Virginia, USA. His research interests reside mainly in the area of service management. He is as an associate editor to the Cornell Hospitality Quarterly and also serves on the editorial boards of a number of other journals, including the International Journal of Hospitality Management, the Journal of Hospitality and Tourism Research, and the Journal of Travel Research. His recent book, titled Performance Enhancers: Twenty Essential Habits for Service Businesses, is being widely read across a variety of service sectors.

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