Hospitality & Tourism

Advances in Hospitality and Tourism

Tourism Development and Destination Branding through Content Marketing Strategies and Social Media
Editor: Anukrati Sharma, PhD

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Tourism Development and Destination Branding through Content Marketing Strategies and Social Media

Pub Date: TBD
Hardback Price: TBD
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Series: Advances in Hospitality and Tourism


This new volume will explore the value of destination branding and content marketing in tourism for sustainable growth. It will emphasize the blend of these two marketing techniques for reimaging and attracting tourists with logic, perception, and learning, highlighting the practical implications.

Images of destinations via social media have an enormous significance for sustainable tourism development around the world. Tourist destinations can have historic, religious, cultural, and traditional significance, and they are also important parts of local economic development. Government, local authorities, and different stakeholders are increasingly relying on new techniques of destination branding and marketing to become visitor attractions and thus generate economic impact. This book to explore these new techniques.

The book’s editor, Anukrati Sharma, PhD, plans that each chapter of the book will provide explicit suggestions that the tourism industry professionals can implement for promoting destinations. Each chapter will provide accessible content for beginners as well as theory and challenges for advanced students, serving both senior undergraduate students and researchers. The information provided in this volume will also be valuable for planners, policymakers, and stakeholders of travel, tourism, and hospitality and information technology industry.

Contributions are welcome on topics covering the following areas but not limited to these:
• Content marketing strategies for the travel, tourism, and hospitality industry
• Social media in the emerging tourism market
• Theoretical shifts in destination branding
• Critical reviews of content marketing
• Relevance, optimization, and consistency of content marketing in destination branding
• Role of destination marketing organizations
• Marketing approaches in destination development
• Heritage and culture for branding destination
• Socio-economic development through destination branding and marketing
• Technology adoption for destination promotion
• Tourism sustainability through destination branding
• Destination branding and destination marketing campaigns in Asian countries
• How destination image impacts the perception of safety
• Innovations in destination branding and marketing
• Accessibility of destinations through content marketing
• Opportunities and challenges of destination management
• Content marketing trends in destination branding and marketing
• Case studies of destination marketing, content marketing and social media
• Pro-poor tourism unlocking opportunities for developing countries
• Evaluation of rural tourism potential for sustainable tourism development
• Responsible tourism: issues and challenges
• Theory and practices of eco-tourism for sustainable tourism
• Sustainable tourism: growth and diversification
• Sustainable tourism: social inclusion and equality
• Local community development and sustainable tourism
• Measuring sustainable tourism and its contribution to the economy
• Ethics in sustainable tourism

To contribute and for more information, contact:
Dr. Anukrati Sharma
Associate Professor, University of Kota, Rajasthan,India
Telephone: 91+9414607878

About the Authors / Editors:
Editor: Anukrati Sharma, PhD
Associate Professor, Department of Commerce and Management, University of Kota, Rajasthan, India

Anukrati Sharma, PhD, is currently Associate Professor in the Department of Commerce and Management at the University of Kota, Rajasthan, India. She teaches courses on international business and marketing, strategic management, marketing management, and advertising management. She is the editor or author of over 15 books. In 2015 she received a Research Award from the University Grants Commission of India (UGC India), New Delhi, a most prestigious award given once in the career of academicians in India before age 45. Her topic is “Analysis of the Status of Tourism in the Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges and Future Prospectus.” Dr. Sharma’s doctorate degree is in tourism marketing from the University of Rajasthan, and she completed her dissertation research on the topic of tourism in Rajasthan progress and prospects. She is an Examiner/Paper Setter on the topic of tourism for many government and private universities in India.

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