Mass communication is the academic study of the various means by which individuals and entities communicate information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television and film, and, of course, the Internet. This volume addresses many pressing concerns in the field today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, an evaluation of the media's role in public health campaigns, a study of communication theories in recreation resource management, and more. The book also explores mass media theory and how to incorporate media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the book.

CONTENTS: Working with the Media • Media, Conflict Prevention and Peacebuilding:Mapping the Edges • Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors • Parables and Paradigms:An Introduction to Using Communication Theories in Outdoor Recreation Research • Wildland Fire and Fuel Management:Principles for Effective Communication • Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries • Issues in Evaluating Mass Media-Based Health Communication Campaigns • Health Communication • The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania • Taipei's Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease • Egypt Violence Against Women Study Media Coverage of Violence Against Women • What Are the Roles and Responsibilities of the Media in Disseminating Health Information? • Communication Gap:The Disconnect Between What Scientists Say and What the Public Hears • Communication and Marketing as Tools to Cultivate the Public's Health:A Proposed "People and Places" Framework • Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects • Re-Examination of Mixed Media Communication:The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck • Index

This new book covers a broad range of new work in computer technology and programming. Topics include encryption techniques, SQL generation, Web 2.0 technologies, visual sensor networks, reconfigurable computing, video streaming, animation techniques, and more. Readers will also learn about an educational tool and game to help students learn computer programming and a new medical technology paradigm centered on wireless technology and cloud computing designed to overcome the problems of increasing health technology costs.

CONTENTS: Novel FTLRNN with Gamma Memory for Short-Term and Long-Term Predictions of Chaotic Time Series • Flexible Interconnection Network for Dynamically and Partially Reconfigurable Architectures • A Hardware Solution for an "On the Fly" Encryption • SQL Generation for Natural Language Interface • Web 2.0 Technologies with jQuery and Ajax • Reconfigurable Computing:A New Paradigm • In-Network Adaptation of Video Streams Using Network Processors • A Survey of Visual Sensor Networks • A Family of Tools for Supporting the Learning of Programming • InfoVis Interaction Techniques in Animation of Recursive Programs • Towards a Serious Game to Help Students Learn Computer Programming • Distributed Network, Wireless and Cloud Computing Enabled 3-D Ultrasound; a New Medical Technology Paradigm • miRMaid:A Unified Programming Interface for Microrna Data Resources • Some Attributes of a Language for Property-Based Testing • Index

Data structure and software engineering is an integral part of computer science, which, as a whole, is the study of the theoretical foundations of information and computation and of practical techniques for their implementation and application in computer systems. This new book presents new approaches and methods to knowledge sharing, brain mapping, data integration, data storage, managing an organization's business process and domain data, new software and hardware testing methods, and a game development framework used as a learning aid in a software engineering at the university level. The book also features a review of social software engineering metrics, methods for processing business information, and using Pegasys to create and manage sequence analysis workflows in biology.

CONTENTS: An Architecture to Support Learning, Awareness, and Transparency in Social Software Engineering • Comprehending Software Architecture Using a Unified Single-View Visualization • Determination of Neural Fiber Connections Based on Data Structure Algorithm • A Preliminary Analysis of Software Engineering Metricsbased Criteria for the Evaluation of Learning Objects Reusability • Extending Conceptual Schemas with Business Process Information • Software Test Automation in Practice:Empirical Observations • A Strategy for Automatic Quality Signing and Verification Processes for Hardware and Software Testing • A Tester-Assisted Methodology for Test Redundancy Detection • Automatic Generation of Web Applications from Visual High-Level Functional Web Components • Challenges and Improvements in Distributed Software Development:A Systematic Review • Vertical Mining of Frequent Patterns from Uncertain Data • An Open-Source Representation for 2-DE-Centric Proteomics and Support Infrastructure for Data Storage and Analysis • Pegasys:Software for Executing and Integrating Analyses of Biological Sequences • An Application of a Game Development Framework in Higher Education • Index